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Maestro Filmworks
Project type
Brand Identity, Website Redesign & SEO Optimization
Location
Philadelphia, PA
Date
2013-2014
This rebrand supported the company’s transition from Kreative Mediaworks to Maestro Filmworks, reflecting a refined identity and long-term growth vision. I led the creation of a new logo system designed for flexible application across marketing materials, including stickers, apparel, and social media, ensuring consistency across both digital and physical touchpoints.
The project also included a mobile-friendly website redesign, front-end development, and search engine optimization tailored to a Philadelphia-based video production company. The updated digital experience improved usability, strengthened brand clarity, and increased discoverability. Following the relaunch and optimization, user sessions increased 1,258% year-over-year, demonstrating the impact of aligning brand strategy with thoughtful digital execution.
