Madden NFL 19

During Madden 19, I stepped into the role of Art Team Lead while continuing to shape the visual direction of Ultimate Team’s live content ecosystem. I was responsible not only for delivering program branding and interface assets, but for guiding the team through a period of transition and maintaining a strong, cohesive visual identity across a rapidly evolving content slate.

Ultimate Team demanded both consistency and freshness. I worked to protect the overall brand while creating space for distinct program identities that felt unique, collectible, and event-driven. Much of the work required responding to real-world NFL moments with tight turnaround times, balancing high production volume with a high bar for craft.

Beyond execution, I focused on strengthening the foundation. I developed and documented scalable visual systems and best practices that supported long-term clarity, improved cross-team alignment, and ensured that player experience remained at the center of every release.